South African Generation Y students’ intention towards ecopreneurship

Orientation: It has been argued that the solution to deteriorating state of natural environment should not simply be one regulation but rather innovation. As such, entrepreneurship or, more specifically, ecopreneurship identified as a possible solution. Research purpose: This study’s primary objective was determine Generation Y students’ intention towards becoming ecopreneurs within context South Africa. Motivation study: regarding is still scarce academic literature both globally and in study aims address this research gap. design, approach method: A quantitative followed using descriptive, cross-sectional design. structured questionnaire used collect data from 522 students across three Higher Education Institutions The statistical analysis analyse collected included exploratory factor analysis, descriptive correlation analysis. Main findings: findings indicate university belonging cohort Africa display positive intentions ecopreneurs. were, however, lower than their reported knowledge concern for environment. All constructs yielded results, albeit varying degrees between them were noted. Practical/managerial implications: Thus, support assist starting such ventures prioritised by incubation programmes governments funding opportunities. Contribution/value-add: contributes existing on entrepreneurship, ecopreneurship, environmentalism African context.